Expand your knowledge of livestreaming, video production, and digital events with our articles.
Webinars are not just a form of information—they are an established marketing tool for generating qualified leads. Through a targeted combination of valuable content, expert input, and interactive elements, potential customers can be addressed more effectively than with traditional content formats alone.
Livestreaming has become increasingly important in recent years and is now an indispensable part of digital communication and marketing. Whether conferences, concerts, corporate events, or private celebrations—streaming an event makes it possible to share events in real time with a global audience.
In recent years, the format of "online events" in B2B has changed radically. What was once considered a pragmatic alternative to physical events is now a discipline in its own right, with its own rules, objectives, and success factors. In 2026, one thing is clear: an online event is not a meeting with lots of people. It is an interactive, data-driven content experience. The expectations of target groups have risen—as have the possibilities for meeting them.
Discover how event management software can help you plan, implement, and evaluate digital events—including tools for participant management, communication, and analysis.
With livestreaming as a digital supplement, the tried-and-tested format of staff meetings becomes smarter and more efficient.