Livestreaming as part of internal corporate communication

E-mails and telephone conferences - the two standard applications for internal communication in German companies. For important topics and announcements, managers and employees often meet in large-scale and elaborately organized meetings. This is precisely where new tools and formats need to be introduced that support each other and offer added value.

With livestreaming as a digital supplement, the proven format of employee meetings becomes smarter and more efficient because it meets the requirements of both those responsible (e.g. simple organization) and management (e.g. employee retention).

Organization & cost savings

Once a company reaches a certain size, the organization of employee meetings becomes more time-consuming and complex: home office, illness, business trips, remote offices - all of these aspects present obstacles when it comes to scheduling. This is also the reason why the frequency of such events is greatly reduced.

A practice that has already found favor: Instead of organizing expensive and elaborate events with all employees once a year, such events are held every two months, for example, and a digital supplement is brought in. With live streaming, every meeting can become a real team-building event without generating high costs for travel, accommodation, catering, etc.

Employee participation

In addition to the cost factor, there are also strategic reasons for this approach. According to the assessment* of managers, employee participation is one of the biggest challenges for internal communication. The use of livestreaming technology can help here - with sophisticated interaction technology (polls, surveys, Q&A), participation becomes an experience with an integration and fun factor.

Emotions

Recurring livestreaming events create emotions, closeness and authenticity that emails and conference calls cannot convey. This is confirmed by all entrepreneurs who have tried it out. This is how corporate goals and culture can be made tangible.

The icing on the cake

A successful event remains available forever thanks to the produced recording.