Livestreaming as part of internal corporate communications

Emails and conference calls – the two standard applications for internal communication in German companies. When it comes to important topics and announcements, managers and employees often meet in large-scale, elaborately organized meetings. This is precisely where it is important to introduce new tools and formats that support each other and offer added value.

With livestreaming as a digital supplement, the tried-and-tested format of staff meetings becomes smarter and more efficient because it meets the requirements of both those responsible (including simple organization) and management (including employee retention).

Organization & cost savings

Once a company reaches a certain size, organizing staff meetings becomes increasingly time-consuming and complex: working from home, illness, business trips, remote branches—all these factors can pose obstacles when it comes to finding a suitable date. This is also the reason why the frequency of such events is greatly reduced.

One practice that has already proven popular is this: instead of organizing expensive and time-consuming events with all employees once a year, such events are held every two months, for example, and supplemented with digital elements. With livestreaming, every meeting can become a real team-building event without generating high costs for travel, accommodation, meals, etc.

Employee participation

In addition to the cost factor, there are also strategic reasons for this approach. According to estimates* by those responsible, employee participation is one of the biggest challenges for internal communication. The use of livestreaming technology helps here—with sophisticated interaction technology (voting, surveys, Q&A), participation becomes an experience with an integration and fun factor.

emotions

Recurring livestreaming events create emotions, closeness, and authenticity that emails and conference calls cannot convey. This is confirmed by all entrepreneurs who have tried it. It makes corporate goals and culture tangible.

The icing on the cake

A successful event remains available forever thanks to the recording produced.