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Is an all-in-one event platform worthwhile for your company? Discover key features, strategic advantages, and current developments for digital event formats.

In recent years, the format of "online events" in B2B has changed radically. What was once considered a pragmatic alternative to physical events is now a discipline in its own right, with its own rules, objectives, and success factors. In 2026, one thing is clear: an online event is not a meeting with lots of people. It is an interactive, data-driven content experience. The expectations of target groups have risen—as have the possibilities for meeting them.

Livestreaming has become increasingly important in recent years and is now an indispensable part of digital communication and marketing. Whether conferences, concerts, corporate events, or private celebrations—streaming an event makes it possible to share events in real time with a global audience.