Use your events specifically for lead generation

Webinars are an essential tool in marketing and sales. But their success depends on the effort put into them. Many teams struggle with limited resources, complex technology, and a lack of data. This is where Techcast Event Cloud comes in: our event platform simplifies planning, execution, and follow-up—from personalized registration to interactive features such as Q&A and surveys.

Generating leads is the first step. However, in the long term, you can only benefit from this if you also manage and nurture your leads according to the funnel. That's why Techcast Event Cloud also gives you the option to connect the platform directly to your CRM. Thanks to the appropriate CRM integration, this can be done in no time at all, and all important participant data for your event flows directly into your CRM system. You can now access and view this data at any time via your CRM, making it much easier to act on a contact basis. This way, your leads become real customers faster.

Techcast brings together everything you need for successful virtual events in one place. The platform saves you time and resources by handling the complex technology behind webinars for you and simplifying planning, execution, and follow-up.
All features—from personalized registration to interactive elements such as surveys or Q&A to seamless CRM integration—are specifically tailored to the needs of marketing and sales teams. This allows you to not only generate high-quality leads, but also nurture them effectively along your funnel.
The result: you build lasting customer relationships, optimize your conversion, and turn leads into real business opportunities – efficiently, professionally, and securely.