Live webinars from the Greenscreen Studio in Munich

About Georg Thieme Verlag

Founded in 1886, Georg Thieme Verlag is one of the leading providers in the field of German-language medical communication. The publishing house offers a wide range of products for students, medical specialists, and other medical professionals, including textbooks, journals, electronic offerings, and services. Increasingly, content for individual target groups is being linked and supplemented by services.

In order to offer different target groups a modern way of imparting knowledge, the publisher relies on online training courses in the form of webinars, among other things. This also allows the advantages of real-time communication to be exploited. Webinar participants can draw on the expertise of the speakers in an interactive format and ask their questions.

The approach

To enable the Thieme team to focus entirely on the content of the webinars, Techcast provides support both during the preparation phase and during the webinar itself. In addition to the targeted selection of the right marketing channels, a good landing page is crucial for generating participants. Techcast creates conversion-maximizing registration pages for this purpose, which are individually branded and designed and enable quick and easy registration with just a few GDPR-compliant form fields.

The Techcast studio is chosen as the location for the live broadcast: the experienced team and high-quality camera technology guarantee that everything runs smoothly and, if necessary, allow for immediate response.

Webinars are no different from real life: organizers are always interested in their target groups and audience. Techcast provides the following KPIs as part of a comprehensive reporting system: registered participants and no-shows, real-time participants, conversion rate, download click rate, Q&A, and voting. This allows those responsible to analyze the project and learn more about their customers and participants.

The result

The live webinar was a success for everyone involved: almost 1,000 registrations for the live broadcastwere generated. The video, which was subsequently published on YouTube, reached twice as many viewers.