ISPO Academy: Strategic use of a comprehensive webinar platform

About the ISPO Network and the ISPO Academy

ISPO Munich is the world's largest multi-segment trade fair for sports. The ISPO network also includes the ISPO Beijing and ISPO Shanghai trade fairs, which take place annually in China. In close partnership with the European Outdoor Group (EOG) industry association, OutDoor by ISPO will be held at the Munich Exhibition Center starting in 2019.

As an important part of ISPO's digital strategy, ISPO Academy offers conferences, seminars, and training programs for the sports business worldwide.

The objectives

• Further training for dealers and manufacturers
• Expansion of ISPO's digital presence and offerings
• Webinar platform with ISPO look and feel
• Paid content model
• Multilingualism: German and English

The approach

Techcast has built a webinar platform for the ISPO Academy that is highly customized and precisely tailored to the needs and look and feel of ISPO. Retailers and manufacturers have access to webinars and lectures via various authorization models. The videos are produced both at the Techcast studio in Munich and at other locations (e.g., at ISPO Munich). Particularly high-quality content is offered via a shop function as part of a paid content model.

With the Academy, ISPO is pursuing a 360-degree strategy: retailers and manufacturers are provided with valuable content all year round, even between trade shows. In order to reflect ISPO's international orientation, the media library was launched in both German and English in the first phase.